Lesson Learned: Embrace change
Think you can keep doing business the same old way? Chicago’s Dave Nimick says you need to update your game to keep your business growing
by Christy Murdock Sep 30
What 'House Hunters' can teach you about working with buyers
Opinion
With the passing of longtime host Suzanne Whang, what can the OG of home entertainment shows teach you about your next client?
by Christy Murdock Sep 24
Lesson Learned: Honesty is everything
Find out why The Agency’s Tracy McLaughlin believes that honesty is not just the best policy — it’s the only policy for real estate agents
by Christy Murdock Sep 23
Talkin' 'bout my generation: How to market to your client's stage in life
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
by Christy Murdock Sep 20
Dear Marketing Mastermind: Do hashtags matter?
Opinion
It’s my most-requested topic — and one you need to master. Learn how to do it right
by Christy Murdock Sep 17
Lesson Learned: Don't lose track of your clients
Find out how NYC real estate broker Michael J. Franco learned the importance of getting and staying in front of potential clients
by Christy Murdock Sep 9
Lesson Learned: One thing leads to another
Find out why Palm Springs broker Laurie Ridgeway believes every closing is a new opportunity
by Christy Murdock Sep 2
Staging a new listing? Explore the latest fall design trends
New York City-based Interior Marketing Group Staging Director Christina Slater has the inside scoop on autumn staging
by Christy Murdock Aug 26
Meet the rock star agent who went from '80s hair band to selling homes
As bassist for the glam metal band Vixen, Share Ross knows what it is to live the rock star life. Find out how she balances playing gigs with building a career as a South Florida real estate agent
by Christy Murdock Aug 23
Lesson Learned: Embrace the unexpected
Find out how Colorado real estate agent Jennifer Reinhardt took setbacks and created success
by Christy Murdock Aug 19
Dear Marketing Mastermind: How do I balance privacy and social media marketing?
Spend some time, do some research, and better protect yourself online to enjoy the benefits of social networking while minimizing the risk
by Christy Murdock Aug 13
Sellers had enough? How to keep emotions in check when fatigue sets in
Expectations drive behavior throughout the sales process. Be sure your clients are in the know, and it'll be a smoother experience all around
by Christy Murdock Aug 6
Lesson Learned: Make education the first pillar of your business
For RentJiffy founder and DC agent Jonathan Addison, the key to success is to never stop learning — and teaching
by Christy Murdock Jul 22
Dear Marketing Mastermind: How should my marketing change in slow seasons?
Not sure where to put your time, money and energy this summer? Just ask
by Christy Murdock Jul 9
The year 1 guide to launching your real estate business
When you're a brand new agent, spending wisely upfront while you're building your business is a game-changer. Find out what to prioritize in this month-by-month guide
by Christy Murdock Jul 7