Dear Marketing Mastermind: Do hashtags matter?

It’s my most-requested topic — and one you need to master. Learn how to do it right

In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: Are you confused by the hows and whys of hashtags on social media? It’s my most-requested topic — and one you need to master. Learn how to up your hashtag game here.