Dear Marketing Mastermind: How should my marketing change in slow seasons?

Not sure where to put your time, money and energy this summer? Just ask

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: changing up your marketing as the season slows. As the action rolls into a lull in slower seasons, it’s a great opportunity to review your to-dos and marketing strategy and implement plans for the remainder of the year.