Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
Despite the haters, price-per-square-foot technique does hit home runs
Realtor tips for closing transactions in today's market
Serving the ultrawealthy client
How to determine when and where purchase makes most sense
REThink Real Estate
Lower-quality property valuations on the rise
Resourceful agents can dig up information to support valuations
REThink Real Estate
Low valuation could sideline your loan approval
Buyers, there's an optimal time to list your current home
If home lacks features of recent comps, it's time to subtract value
REThink Real Estate
Tour a new home to help prospects set a price baseline