If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents
Adam Mosseri is sharing Instagram algorithm tips to help creators get more traction. Jimmy Burgess breaks down how to make these tips work for you in real estate
Jimmy Burgess shares real-life social media and referral-based business lessons from Houston, Texas, luxury agent Jana Bruce
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement
Instead of letting toxic social media comparisons steal your joy, broker Pam Blair writes, embrace what makes you different
From using ChatGPT to enhance your writing to avoiding simple errors, this guide is designed to help you target your most common mistakes and make your writing more effective
Spiraling over the latest news reports? 5 tips for keeping up without freaking out
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
Jessi Healey breaks down what real estate agents need to know about calls vs. digital interactions, fair housing laws and LinkedIn's video expansion
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
The Supreme Court upheld ByteDance’s divestiture deadline Friday. Experts Katie Lance, Cynthia Seifert and Jessi Healey offer solutions to help agents navigate this major shift
Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology