A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes
How to handle annoying and fake comments on social media so you’ll always look gracious while keeping your cool
Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than 3 years
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing
If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
Although people have mixed feelings about social media, there's no denying that it's a valuable tool for marketing your business
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
A practical framework for agents navigating platform uncertainty
Rewarding quality content is always the aim of TikTok's algorithm. Now with a new feature in place to help users have more control over what they see, getting your quality content in front of your audience should be even easier
If you're ready to improve your social media results and save time while doing it, check out these handy tools
Marketing yourself and your business starts with your bio. Inman's Christy Murdock shares what to write and how to ensure you look your best
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock