Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
Jump in with both feet! Take every single opportunity that comes your way, and research, research, research
Quit trying to survive in the red ocean, and head for the blue water
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How to rise above the noise in a crowded inbox
Money, satisfaction, enjoyment: Here’s how to get more of everything you’re looking for from your job
Think local, make it personal, and don’t let go of someone once you get their attention
Just because you’re new, doesn’t mean you have to sound like it. Here’s how to market yourself effectively — even if you just passed the test
If we pursued our business with the goal of real human connection, we'd be more effective marketers and agents
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How three leading agents sell the most exclusive apartments on the market
Opinion
We currently have this glorious trifecta in real estate. If you’re not hitting your goals, now’s the time to double down and charge away from mediocrity
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How to ‘scale the handshake’ with familiarity marketing
Opinion
It’s important to remember that what once worked won’t always work. Let go of the past, and focus on the future
Opinion
Whether you’re creating content or designing a website, it’s important to remember who your audience is and how to effectively reach them
Like many forms of prospecting, consistently engaging with current homeowners (aka future sellers), adding value and being cognizant of their needs will lead to more business