7 tired business strategies that are costing you closings
Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes
by Jimmy Burgess Jul 13
Two women posing for an Instagram picture to represent Instagram boosting SEO.
Become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes
by Kyle Basila Jul 11
6 creative strategies to refresh your marketing now 
Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects
by Bernice Ross Jul 7
Your city just got ranked. Now put it to work for your business
Buyers are paying attention to ‘best-of’ rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business
by Troy Palmquist Jul 7
Not just Meta: Don’t sleep on YouTube and LinkedIn
Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally
by Jessi Healey Jul 6
Why thought leadership is the new real estate agent advantage 
Leads follow leaders, Angela Yungk writes. Lead with purpose, clarity, and consistency, and you won't have to chase business — it finds you
by Angela Yungk Jul 2
Trending: Has your Facebook group disappeared? Thanks, AI
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on
by Jessi Healey Jun 29
How AI is transforming the role of real estate reviews
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
by Molly McKinley Jun 24
I'm going back into production. Here's the tech helping me do it
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
by Troy Palmquist Jun 23
Trending: TikTok sales, Meta fails and what actually works
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
by Jessi Healey Jun 22
What converts: 5 essentials for high-impact agent websites
Tune in to Inman Access as Alyssa Stalker of Epique Realty teaches you to turn your real estate website into an intentional marketing tool
by Inman Jun 13
Trending: Lessons in Pride and building brand equity that lasts
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
by Jessi Healey Jun 8
5 pieces of content marketing every agent can DIY today
From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out
by Alyssa Stalker Jun 2
Trending: Agents, it’s time to show your face (and find your voice)
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
by Jessi Healey Jun 1
Can you spot the bot? 6 clues your content screams AI
From odd punctuation to generic phrasing, Alyssa Stalker shows you how to spot AI’s fingerprints and keep your real voice front and center
by Alyssa Stalker May 31