Opinion
Implementing robust content marketing solutions allows agents to prove their value while evaluating and planning new outreach strategies
From developing a strategy based on one's strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
Rezora will leverage artificial intelligence to personalize email based on client segmentation and property interests, as well as enhance listing narratives, according to an announcement
The marketing software company announced what it’s calling 'the first' artificial intelligence-powered email and SMS marketing content generator for small businesses
Powered by Chime Enterprise Platform, the mobile-forward CRM solution offers agents a number of sophisticated, integrated marketing tactics, Engel & Völkers exclusively told Inman
Zillow's Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday
These are the metrics you should watch and the ones you can forget
The Christie's International Real Estate conference in the Cayman Islands drew broker-owners — including Aaron Kirman in his debut at the event — from 4 continents and 2 dozen US states
REWpert will allow customers to do more than craft listing descriptions. The company said REWpert will exercise more of what ChatGPT-maker Open AI intended its tool to do
Revenue declined 33% in the fourth quarter of 2022 — and 13% year over year — as the franchisor dealt with double-digit declines in transaction and unit volume across every business segment
Redfin Premier services will now be available to homebuyers across 28 markets. The brokerage also announced new designs for its Redfin Premier Agent profiles and listings
The Australia-based agent review solution will be integrated with Realtor.com’s member profiles, allowing users to send completed reviews directly to the portal for consumer viewing
After releasing an interconnected series of lead-generation services, Luxury Presence’s latest offering is a wide-ranging package of top-down marketing solutions for brokerages and agents
Matt Lionetti and Tyler Whitman, of The Agency, and Sarah Desamours, of Douglas Elliman, shared their strategies for authenticity on social media with attendees at ICNY on Wednesday