Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
Developed with Evocalize, +AdStudio is designed to help maximize positive industry media placements and support those instances with far-reaching digital branding plans
by Craig C. Rowe Mar 3
Dippidi kicks off 2022 with new agent marketing services
Launched in 2019, Dippidi assists brokerages and agents in creating and running online advertising campaigns, namely on Facebook and Google's PPC platform
by Craig C. Rowe Jan 12
Realogy's Social Ad Engine makes social media advertising easy: Tech Review
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
Inman Review: Hate writing listing descriptions? Agently's AI can help
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
Zentap addresses all your Facebook needs in one place
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
by Craig C. Rowe Mar 26
LeadJolt plugs into the power of Facebook lead gen
Opinion
The ISA-based advertising and marketing company creates and helps agents monitor lead generation campaigns on Facebook. Its month-to-month contracts make it stand out among its hardline competitors
by Craig C. Rowe Dec 31
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
Compass offers agents new solution for digital ad campaigns
The brokerage founded primarily on offering agents new technological advantages adds digital advertising to its suite of Marketing Center solutions
by Craig C. Rowe Nov 4
Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21
New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
New BoomTown features are more of the same — easy and effective
Opinion
The popular real estate marketing platform's new features, announced this summer, offer sharp, easy-to-learn marketing and an easy way to jump into the conversation with online leads
by Craig C. Rowe Nov 4
OutboundEngine gets social with automated ad campaigns
First reviewed 4 years ago, OutboundEngine has released a new feature that automates multiple types of social media advertising campaigns
by Craig C. Rowe Oct 11
New Facebook ad platform from Chime is worth liking
The ever-evolving sales acceleration platform's Facebook advertising tool automates much of the process for creating and running dynamic ads via DARE on the social media giant
by Craig C. Rowe Jul 5
OutboundEngine launches new updated lead-gen apps for mobile
In a healthy update of its email marketing software for agents, the company shifts its focus to mobile with a better approach
by Craig C. Rowe Feb 27
Find more online leads with this new banner ad campaign solution
A new entry to the industry, My Digital Advertising helps agents target online home shoppers via keyword searches and digital ads
by Craig C. Rowe Feb 4