C21 and Institute for Luxury Home Marketing launch collaboration
With the partnership, the companies have launched their first jointly branded quarterly luxury market report, and Century 21 agents will receive access to The Institute's member benefits
34% of homeowners say they'll never sell their home: Redfin
High home prices and elevated mortgage rates have pushed turnover rates to the lowest level in decades. Baby boomers and Gen Xers are most likely to say they'll never move
by Marian McPherson Jan 7
The agent’s guide to working with every generation
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
by Bernice Ross Nov 9
Compass launches new division for older real estate consumers
The launch comes as the Baby Boomers race into their elder years, creating what some observers have referred to as a 'silver tsunami'
by Jim Dalrymple II Aug 26
Younger homebuyers say they'd sacrifice safety for affordability
Despite safety ranking high among buyer concerns, house hunters say they're willing to consider purchasing in a high-risk area in exchange for affordable housing, according to a new report
by Richelle Hammiel Aug 5
Generation Jones is most likely to downsize next. Are you ready?
Senior clients are looking for the best service possible, writes senior housing expert Rachael Hite. The more personal and authentic you are, the more they will appreciate you
by Rachael Hite Jan 30
35% of Americans hope the housing market will crash in 2024
LendingTree's latest consumer survey revealed 35% of Americans hope the market will crash in the next 12 months. They believe an economic downturn will lower mortgage rates and home prices
by Marian McPherson Nov 28
Age of Aquarius is here as astrology boom hits the real estate industry
As younger homebuyers revive an age-old fascination with astrology in the aftermath of the pandemic, agents, designers and astrologers told Inman the stars are aligned for a resurgence
by Lillian Dickerson Sep 22
Boomers strike back: Older buyers unseat millennials as top cohort
Baby boomers have long enjoyed advantages over millennials in the home market. Now, they outnumber them, according to data released Tuesday by the National Association of Realtors
by Daniel Houston Mar 28
Gen Z, millennials have taken over the vacation rental market
These groups make up the majority of vacation rental homebuyers at a composition of 51%, according to vacation rental management platform Vacasa's latest report
Gen Z flunks homeownership test — but other age groups not far behind
Fewer members of Generation Z said they were 'handy' than older groups did in a recent poll, with Generation X tallying the highest scores in a survey of 1,049 people conducted by CraftJack
by Daniel Houston Jun 22
Millennials glow up: Tech savvy age group nears 50% share of US buyers
In 2021, millennials made up the largest share of buyers at 43%, up from 37% in 2020, according to the National Association of Realtors' Home Buyers and Sellers Generational Trends Report
by Andrea V. Brambila Mar 23
How to work with baby boomers, the X-factor in today's housing market
Baby boomers are the second-largest generation in US history. They're now becoming empty nesters and retiring but remain a force in the housing market
by Jim Dalrymple II Jan 26
How to work with Gen X clients: A powerful (but overshadowed) force
Generation X is smaller than the cohorts that came both before and after. But the group is also in its prime earning and homebuying years now, meaning it's a force to be reckoned with
by Jim Dalrymple II Jan 25