To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
Back in October, the company launched its Home Sales Predictor and has now released U.S. home sales forecasts for November and December
by Lillian Dickerson Nov 12
Among 18- to 25-year-olds, a 12% decline in individuals living on their own translates into a $726M slash in rent revenue, according to Zillow. That's 1.4% of the US rental market
by Lillian Dickerson Jun 19
Opinion
When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it
by Chad Carrodus Dec 6
Opinion
Gen Z values authenticity, connection and vulnerability. Passive advertising online won't work, take it from a Gen Zer
by Chad Carrodus Oct 7
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
Nine out of 10 Generation Z adults, the youngest group to wade into the housing market, plan on using an agent to buy a home, according to Homes.com survey
by Teke Wiggin Jun 27
Today's 18-year-olds should stash away $304 per month starting now to afford a median-priced home by the time they're 30
by Marian McPherson Jan 31
A panel of young adults and teens grew up in a multiscreen world but say they prefer the human touch guiding them through real estate
by Gabriela Barkho Jan 31
Born between the mid-90s and early 2000s, they're more eager to own than millennials, a new survey reveals
by Teke Wiggin Sep 7
This young generation will shell out over $102k on rent by age 30, study finds
by Jotham ​Sederstrom Mar 27
'Information has no value,' Jaime Casap tells a room full of listing data gatekeepers
by Andrea V. Brambila Sep 14
Lay the groundwork for many years to come
by Bernice Ross Jul 10
How today's teens shop, virtually connect and ponder homeownership
by Andrea V. Brambila Dec 22
Today's teens plan to eventually buy a home, but they have some other plans first and won't take the process lightly
by Kimberly Manning Aug 11