Instagram, Google and Disney reveal new discovery tools 
New social, search and streaming features point to a more curated, controlled path to visibility 
by Jessi Healey Mar 21
real estate AI tech stack
These 3 tools cost about $50 a month and replace your other AI subscriptions
by Drew Thompson Mar 20
online visibility
Check out these no-nonsense tips that'll help you and your real estate business stand out online
AI, TikTok search and screen-free tech reveal a growing disconnect 
Audience behavior suggests many users want more human and offline experiences 
by Jessi Healey Mar 14
ChatGPT tests ads, Meta restructures messaging and AI reshapes search visibility
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
by Jessi Healey Feb 21
Can Zillow’s NotebookLM tool stand out amid AI saturation?
Inman tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions 'Who's it for?' and 'What does it mean for your business?'
by Nick Pipitone Feb 20
A picture of someone searching Zillow to represent getting content ideas from Zillow.
Real estate agents have strong opinions on each of the major players in the so-called 'portal wars' between Zillow and its competitors. Intel asked who agents want at the center of the home search
by Daniel Houston Jan 20
real estate listing marketing
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes
by Josh Ries Jan 13
virtual tour data gap
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes
by Molly McKinley Jan 13
The portal-war endgames that real estate agents actually want: Intel
There's broad dissatisfaction with Zillow's primacy in the listing space, according to the latest Intel Index survey of real estate professionals. Here's what they say they want instead
by Daniel Houston Jan 12
How this team leader closes 950 deals a year on cruise control
How do you lead a 70-agent team to 950 deals a year without burning out? In this episode, Matt Delhougne, shares the systems, structure and mindset behind his massive St. Louis team
Klipster tech review
The mobile app helps agents create and share listing and social marketing content on its consumer-facing network
by Craig C. Rowe Jan 6
Real estate marketing forecasts for 2026 point to tighter budgets, deeper AI use and rising platform volatility. real estate marketing 2026
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
by Jessi Healey Jan 5
real estate video marketing
If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation
by Jimmy Burgess Jan 4
The top 10 moments that rocked the portal world in 2025
Mergers and acquisitions, antitrust lawsuits, listing bans and the potential entry of a new portal competitor ruled 2025. Here's a look back at the top moments
by Marian McPherson Dec 31