Zillow Showcase listings get marketing bump with analytics
The insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention
by Craig C. Rowe Apr 17
New Alabama law allows buyers to tour homes without contract
Alabama Association of Realtors CEO Jeremy Walker said the association was in favor of buyer-broker agreements in general, but felt requiring one for a home tour put buyers under duress
by Lillian Dickerson Mar 24
Home tours are on the rise — but buyers aren't making offers
Homebuyers began the new year with more home tours; however, Redfin says elevated mortgage rates have stopped them from signing contracts
by Marian McPherson Jan 9
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
With Giraffe360, virtual tours are no longer a reach: Tech Review
Like the eponymous mammal, Giraffe360 can see above and beyond what’s merely in front of it
by Craig C. Rowe Oct 25
Disappointing economic news hampers early spring market
Economic headwinds and a holiday weekend caused new listings and home tour requests to fall at the end of March, according to Redfin's report. The portal is still bullish on future spring activity
by Marian McPherson Apr 4
Mortgage rates lead to biggest pending sales drop since October
A record one-day jump in mortgage rates on Feb. 2 pushed pending sales down 8 percent — the biggest decline since October, according to Redfin's latest market report
by Marian McPherson Feb 8
Zonda acquires self-touring app in support of new construction portal
UTour empowers 'unattended access,' combining a voice tour generated by artificial intelligence, chat tools for in-tour buyer questions and a security feature for users
by Craig C. Rowe Sep 8
Home tours plummeted by half this year in Western states
Nationwide, home showing activity in October was down 27% year over year. In the West, the drop-off was nearly twice as steep
by Daniel Houston Dec 1
Homeseller blasts messy buyers in viral TikTok. Oh, and there's a goat!
TikTok user @fortdefiance said she asked a real estate agent to show her home to a family. When she returned home, she noticed something askew — but the injured baby goat wasn't the problem
by Ben Verde Jul 6
Houston Association of Realtors debuts home showing platform
Starting Thursday, HAR's 45,000 members can schedule and manage home showings through ShowingSmart. A mobile app will be available early 2022
by Marian McPherson Nov 11
MRED on showing service partners: 'We don't want to pick the winners'
Onstage at Inman Connect Las Vegas, executives from multiple MLSs discussed how Zillow's purchase of ShowingTime upended relationships nationwide and advocated for choice when it comes to showing technologies
by Craig C. Rowe Oct 29
Showingly proves itself a comprehensive tool for showing property: Tech review
Companies seeking to organize and track consumer interest in their listings could realize benefits in using this app, as could MLSs seeking an alternative software in this category to offer members
by Craig C. Rowe Oct 1
Instashowing spends investment on buyer tour, offer submission tools
The software that rolled out on the heels of Zillow's ShowingTime deal added features for buyer tours and submitting offers, and it launched single sign-on for MLS accounts
by Craig C. Rowe Sep 21
Inman Review: Real Happy is here to market your listings
Opinion
Developed by a mobile app engineer after a bad homebuying experience, Real Happy is another good entry for listing agents wanting a new, productive way to market and coordinate showings
by Craig C. Rowe Sep 6