The MLS is under attack. Realtor.com’s CEO explains why
On this episode, Damian Eales gives his unfiltered take on the future of the MLS, the dangers of private listings, and why the industry needs to stop the infighting and start serving the consumer
A picture of someone searching Zillow to represent getting content ideas from Zillow.
Real estate agents have strong opinions on each of the major players in the so-called 'portal wars' between Zillow and its competitors. Intel asked who agents want at the center of the home search
by Daniel Houston Jan 20
The portal-war endgames that real estate agents actually want: Intel
There's broad dissatisfaction with Zillow's primacy in the listing space, according to the latest Intel Index survey of real estate professionals. Here's what they say they want instead
by Daniel Houston Jan 12
Compass Zillow legal strategy
In an Inman Exclusive, Taylor Anderson examined thousands of internal documents to unveil the legal strategies on both sides of the Compass-Zillow wrangling
by Christy Murdock Jan 12
Pop culture imagery from Stranger Things symbolizing audience-driven narratives online
Clarity, restraint and trust are the most valuable currencies online as audiences take control, Jessi Healey writes. Here's what viral belief, breaking news and AI discovery reveal about credibility
by Jessi Healey Jan 11
How Compass, Zillow planned to win the private listing battle: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jan 9
CoStar plans to slash spending on Homes.com through 2030
After investing heavily to create a 4th competing major real estate search portal, CoStar said Wednesday that it would cut spending on Homes.com by 35% this year
by Taylor Anderson Jan 7
The top 10 moments that rocked the portal world in 2025
Mergers and acquisitions, antitrust lawsuits, listing bans and the potential entry of a new portal competitor ruled 2025. Here's a look back at the top moments
by Marian McPherson Dec 31
Google for real estate
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
by Christy Murdock Dec 22
Interview with Unlisted founder Katie Hill
Analysts are beginning to believe the inventory solution won't come anytime soon. One proptech founder thinks it's as easy as matching willing buyers with homes not on the market. Is she right?
by Craig C. Rowe Dec 18
Analyst: Portals like Zillow face 'long-term risk' from Google real estate experiment
Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals
by Marian McPherson Dec 15
RealScout announces agent-first AI search, its 'largest update ever'
In a live event to media, customers and prospects, RealScout revealed a new AI-based home search aiming to help agents improve on what consumers find in popular search experiences
by Craig C. Rowe Dec 5
Andrew Wild
Lofty’s Andrew Wild joined Zillow as employee No. 60 — when he left, it had grown past 6,000. After stops at Tom Ferry and Final Offer, today, he’s sharing predictions for where the industry is headed
Dispatches from NAR NXT as real estate grapples with AI
NAR NXT is known for its focus on governance and the larger issues that shape how agents work, but it also reminds us that there are a lot of sharp, creative people leading the industry
by Craig C. Rowe Nov 21
Realtor.com CEO talks ‘serious competitors,’ says 'quality is really what we're interested in'
In the first of a two-part exclusive interview with Inman, a general in the portal wars breaks down what the public (and the media) get wrong about the leading residential search platforms
by Taylor Anderson Nov 20