Launched in 2013, Groundfloor was the first real estate investment vehicle of its kind to be approved by the SEC, and revenue continues to pile up as the real estate market stays strong
This emerging consumer financing category is addressing the financial realities of today's prospective homebuyers
Crowdfunder campaign has already netted iFunding $800,000
Deal shows how developers can use crowdfunding to sell equity
Users can browse investments, sign paperwork and initiate electronic transfer of funds