Opinion
These changes don't spell the end of anything. They provide consumers with information. Transparency, protecting your clients' interests and codifying best practices are all good things
by Jay Thompson Nov 20
Opinion
Talking about schools can lead to steering — both intentional and unintentional. You must provide the same information on schools to every client, and NAR agrees
by Jay Thompson Nov 18
Speakers at Inman Connect Now on Thursday said the trade group should go ahead with changes that would crack down on discriminatory behavior and fix them as the need arises
by Andrea V. Brambila Nov 12
Opinion
Real estate isn't for everyone, but it's perfect for some. And it can be a remarkable career and life
by Jay Thompson Nov 11
Opinion
If you think this suit only affects Redfin, think again. It has the potential to impact everyone in this industry
by Jay Thompson Nov 3
Opinion
Consumer behavior, demand and expectations are going to reduce commissions — get ready
by Jay Thompson Oct 29
Opinion
NAR proposed changes to the Code of Ethics, and the real estate community is reacting — or more precisely, descending into an uproar. Here's why industry professionals should take some time to closely read and examine these changes
by Jay Thompson Oct 21
Opinion
Although no app is going to replace agents, the concern of disruption in the industry is real. And nothing seems to stoke those fears more than non-traditional ways of buying and selling a home
by Jay Thompson Oct 15
Opinion
Nobody likes moving, and everyone will likely agree that the process is often tedious, frustrating and generally unpleasant. However, there are ways to make it less painful for your clients. Here's how
by Jay Thompson Oct 14
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s latest announcement, Netflix’s new social media docudrama and America’s largest artificial surf park
by Byron Lazine Oct 2
Opinion
Wherever you get your business from, focusing on your clients will be far more fruitful than worrying about what Zillow or anyone else is doing
by Jay Thompson Sep 25
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
by Jay Thompson Sep 16
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
by Jay Thompson Sep 9
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
by Jay Thompson Sep 1
Coaching leads to higher performance, which is why so many agents swear by it. And yet, despite its many benefits, some still choose to forgo the practice. Here are three main reasons agents shy away from coaching
by Jay Thompson Aug 26