Opinion
Losing a listing is tough, but it’s not the end of the world. Keep your professionalism front and center, learn from this experience, and incorporate that learning so it’s less likely to happen in the future
by Jay Thompson May 5
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
by Jay Thompson Apr 21
Opinion
What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone
by Jay Thompson Apr 14
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
by Jay Thompson Apr 6
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
by Jay Thompson Mar 31
Taking a break helps minimize and prevent burnout, but to truly mitigate it, agents must practice good work-life balance that goes beyond taking a vacay
by Jay Thompson Mar 17
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
by Jay Thompson Mar 10
Opinion
Of course, Redfin is making a move into the rental space. The only surprise about this acquisition should be what took so long
by Jay Thompson Mar 3
As Century 21 approaches its 50th anniversary this year, the company faces unique challenges when it comes to technology and brand relevance
Opinion
Ever wonder what exactly the National Association of Realtors does for you? Here’s how I went from vocal critical blogger to NAR defender
by Jay Thompson Feb 24
Opinion
As CoStar made a huge splash entering residential real estate with the purchase of Homesnap and Houses.com, many questions were left unanswered
by Jay Thompson Feb 10
Growth, diversity and differentiation will be among the issues to keep an eye on as one of real estate's most venerable brands navigates uncharted waters
by Jim Dalrymple II Feb 9
Opinion
Here’s a look at some of the biggest time-sucks real estate agents are up against in today’s world in hopes that you don't fall into these traps
by Jay Thompson Feb 3
Opinion
What does Zillow's IDX shift mean for you and your business? Here are the answers to all your lingering questions
by Jay Thompson Jan 29
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
by Jay Thompson Jan 20