AI prompts for real estate
Combine niche marketing with high-level AI prompting to develop a business-building engine
by Bernice Ross May 28
AI to build client relationships
From ChatGPT apps to natural language search, portals are reshaping the buyer journey
by Marian McPherson May 26
Can Zillow’s NotebookLM tool stand out amid AI saturation?
Inman tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions 'Who's it for?' and 'What does it mean for your business?'
by Nick Pipitone Feb 20
A year in real estate marked by power grabs and a wave of change
As the industry transitioned into a new era, big-player power moves, shifting rates, reform at NAR, technology advancements and more made 2025 another consequential year for real estate
by Lillian Dickerson Dec 30
Brokers are losing to ChatGPT. Here are 10 new AI rules of the road
The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes
by Roland Kampmeyer Nov 19
Keller Williams exec shares how to win trust with clients — and Google
Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks AI, social media and the continuing importance of fostering in-person connections
by Marian McPherson Aug 11
Have you been using AI wrong? This missing piece unlocks real results
Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business
by Bernice Ross May 28
A woman on her computer with code in the background to signify costly ChatGPT mistakes.
Who better to help you avoid AI mistakes than AI? Bernice Ross talks with ChatGPT to find out how to avoid the biggest blunders
by Bernice Ross May 19
Ignore the fluff when using artificial intelligence, technologists advise
Marc-Antoine Juaneda of CoreLogic and Boris Geheniau of Fundament All Media shared insights on how real estate professionals can best leverage AI during Inman Connect New York Wednesday
by Richelle Hammiel Jan 22
Setpoint lands $31M in Series B funding led by 645 Ventures
Since launching in 2021 as the 'Stripe of real estate,' Setpoint has expanded into additional asset-backed lending lines including auto, consumer and small business
by Matt Carter Aug 14
Real Geeks new website builder is real fast, SEO-first
The feature was designed to help agents, teams and brokerages publish heavily SEO-optimized websites fit to handle IDX data feeds wrapped around content targeting agents’ specific markets
by Craig C. Rowe Dec 7
Anywhere's chief product officer: 'Hallucinations' are holding back AI
Should agents, brokers and clients put their faith in artificial intelligence right now? Until accuracy is improved, the answer is a resounding 'no,' Anywhere Chief Product Officer Tony Kueh told Intel
by Daniel Houston Aug 23
AppFolio exec: AI is about 'activity elimination,' not axing human jobs
Rather than being replaced by artificial intelligence, the agent of the future will have fewer rote tasks to perform, Cat Allday, AppFolio's vice president of AI and product operations, tells Intel
by Jim Dalrymple II Jul 12
Restb.ai releases new option for automated property descriptions
Property Descriptions leverages 3 types of AI to create narratives using a number of tonal approaches, including, descriptive, playful, standard, professional and simple — in 50 languages
by Craig C. Rowe Apr 12