Yes, you need to respond to the good reviews, too
Those satisfied clients need love, too, so make sure you're responding to their positive reviews with sincere appreciation
by Laura Stace Aug 26
There's a fine line between 'thirsty' and 'hustling'
These 5 do’s and don’ts will keep you on the right side of being a hustling hero and not looking like you need a cold glass of water
by Laura Stace Aug 5
Bored with your Facebook feed? 7 ways to jazz it up
Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients
by Laura Stace Jul 6
7 educational posts that belong in your social media rotation
You need more than pretty pictures in your social media feed. Make sure you are educating potential clients with your content as well
by Laura Stace Jun 9
9 elements your real estate website must include in 2023
Your real estate website is your window to the world. It allows potential clients to see your experience, your business acumen and connect with you should they wish to take the next steps
by Laura Stace Feb 3
Berkshire Hathaway HomeServices unveils updated branding
Company refreshes brand identity for main franchise and luxury brands ahead of its 10-year anniversary. The new look will roll out through a phased approach starting this week
by Taylor Anderson Feb 1
7 must-do tasks to prep your listing for the market  
Preparing a listing to bring to the market is where you can set your service apart. Proper planning during the pre-listing period is essential for a successful sale process
by Laura Stace Jan 9
How to write content for your real estate website
More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business
by Laura Stace Dec 21
Old, tired, out-of-style: 5 mistakes that are ruining your social media
Ensure that your social media presence is meaningful, engaging and up-to-date by avoiding these common mistakes
by Laura Stace Nov 2
These marketing terms are officially cliched. Here's what to write instead
Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead
by Laura Stace Oct 24
Work smarter! 5 rules for repurposing real estate content
Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss your message
by Laura Stace Oct 10
Ready to surf the shift? Take these strategies from Luxury Connect to heart
Opinion
As we enter this new chapter of real estate together, one message was clear at Inman Luxury Connect — nurturing great relationships founded on trust and honesty is going to help agents set themselves up for success
by Laura Stace Aug 24
Is your Facebook page a ghost town? 5 mistakes that scare off clients
Opinion
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing
by Laura Stace Aug 17