Laura Stace

Laura Stace serves as Vice President of Luxury Marketing for Berkshire Hathaway HomeServices. She manages strategic alliances, creates and executes cohesive marketing campaigns, and spearheads public relations initiatives and social media strategy for the Luxury Collection. Prior to joining Berkshire Hathaway HomeServices, Laura served as the Chief Communications Officer of the luxury brokerage firm, The Agency. She has also held executive positions at leading marketing and public relations firms in Los Angeles and Miami, and created and executed public relations and marketing campaigns for more than 50 new development projects throughout the U.S., Mexico, and the Caribbean. Laura began her career as a journalist and then news editor before transitioning to marketing. She has a master’s degree in communications from Australia’s Griffith University and a bachelor’s degree in print journalism and a minor in political science from California State University, Northridge.

Laura's Stories

9 elements your real estate website must include in 2023

Your real estate website is your window to the world. It allows potential clients to see your experience, your business acumen and connect with you should they wish to take the next steps

Feb 3

7 must-do tasks to prep your listing for the market

Preparing a listing to bring to the market is where you can set your service apart. Proper planning during the pre-listing period is essential for a successful sale process

Jan 9

How to write content for your real estate website

More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business

Dec 21

Old, tired, out-of-style: 5 mistakes that are ruining your social media

Ensure that your social media presence is meaningful, engaging and up-to-date by avoiding these common mistakes

Nov 2

These marketing terms are officially cliched. Here's what to write instead

Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead

Oct 24

Work smarter! 5 rules for repurposing real estate content

Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss your message

Oct 10

Opinion

Ready to surf the shift? Take these strategies from Luxury Connect to heart

As we enter this new chapter of real estate together, one message was clear at Inman Luxury Connect — nurturing great relationships founded on trust and honesty is going to help agents set themselves up for success

Aug 24

Opinion

Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing

Aug 17