Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
Opinion
The best posts you produce are ultimately the ones that are going to get shared, so give your social media a great deal of thought before you hit publish
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
It's time to get creative, think about distribution and focus on video
Sidestep the items on this list, and you'll be on the right path
The real estate agent’s ultimate to-do list to start next year on the right foot
Opinion
Lose the self-important speech, and just focus on the conversation with sellers
Four leading luxury agents from across the nation shared their best advice for hosting a luxe client event that'll make you the talk of the town
When your wealthy client wants to sell quickly, there are some surefire ways to help meet their expectations
You've got this
Opinion
Good photos make the difference between selling your home quickly or sitting on the MLS
Agents who invest in their sign strategy benefit from more potential buyers and exposure to the entire community
Create the right first impression from the beginning
What to do when your competitors are thriving, and you aren't