Opinion
Developed to turn leads into tours, Zuma also works in unison with many of the apartment industry's lead generation platforms, such as Apartment List, Zillow and Apartments.com
The software flattens traditional lead qualification and follow-up processes using on-demand engagement methods to qualify prospects as leads, arrange appointments and determine best practices for ongoing lead nurture
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The company is known for its rapid rollout of new features. After recently launching in-app Facebook campaigns, it has announced a lead-engaging chatbot will be available in fall