Opinion
With more buyers competing for fewer homes, it’s more crucial than ever for agents to find ways to stay relevant. And the best way to do that is to bring your clients inventory they didn’t even know existed
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
Opinion
Creating a team is about more than lead gen and tech upgrades. The best systems in the world won't motivate your team or delight your clients if you’re not a good leader
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
Blimp users earn a Home Network Foundation Home token every time they engage with Blimp service providers, who earn a token when an invited stakeholder joins a transaction
'Our industry continues to grapple with an overabundance of online leads,' Chime's Vice President of Sales Mike McGowan said
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
Opinion
Your success is based on the deep-down habits you build into your marketing. Systematize your growth and expand your reach with these tips for ongoing, consistent progress
Opinion
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
Jimmy Burgess, Kaciana Champlin and Katie Day tackle how agents can use old-school tactics in new-school ways at Inman Connect Now
No other communication channel is as used today as text messaging, at least in terms of volume. Texting is also highly personalized because your brand is getting all of the recipient's attention. Here's how to make your efforts count
To stand out in a crowded, competitive market, it’s important to leverage the most valuable marketing channel available: word-of-mouth
Opinion
Whether it’s employee training, branding, refreshing your website or focusing on a good cause, pouring extra funds into your business or team is one of the most beneficial ways to grow
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost