AI tools for productivity
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
by Jimmy Burgess Feb 15
What’s in, what’s out: 5 marketing shifts you can’t ignore
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
by Jimmy Burgess Feb 8
social media content for sphere of influence
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
by Josh Ries Feb 5
Zillow and lead conversion
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead
by Josh Ries Feb 3
Threads for lead generation
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
by Josh Ries Jan 30
bar napkin business plan
The secret to scaling isn't more software. It’s a return to the physics of business
by Zac Kennedy Jan 28
mortgage shifts
Bernice Ross writes that the time to jump over the January slump is now, thanks to 3 recent shifts in the mortgage market that may yield new prospects from the data you already have
by Bernice Ross Jan 21
real estate positioning
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
by Josh Ries Jan 21
real estate farming
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from 'Who are you?' to 'How can you help me?'
by Darryl Davis Jan 20
Jimmy Burgess
To build momentum in 2026, you will need to generate and convert more leads
by Jimmy Burgess Jan 18
real estate agent confidence
Coach Darryl Davis and his team have weathered many turbulent markets with their clients for decades, and they are predicting that confidence will be key for what’s ahead
by Darryl Davis Jan 14
The secret 'gray market' of inventory (and how to tap into it)
What if 'not for sale' didn’t mean 'not interested'? Unlisted CEO, Katie Hill, unpacks her startup that’s turning heads by unlocking the hidden inventory between 'just browsing' and 'for sale'
real estate listing marketing
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes
by Josh Ries Jan 13
One CEO on what will help agents grab more market share in 2026
Despite an underwhelming 2025, Century 21 CEO Mike Miedler is excited about the year ahead, saying that agents who master business basics and lean into niches will succeed
by Marian McPherson Jan 13
revive your failed YouTube channel
Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering 'TV-first' viewing habits, new Inman contributor Zac Kennedy writes
by Zac Kennedy Jan 13