Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from 'Who are you?' to 'How can you help me?'
To build momentum in 2026, you will need to generate and convert more leads
Coach Darryl Davis and his team have weathered many turbulent markets with their clients for decades, and they are predicting that confidence will be key for what’s ahead
What if 'not for sale' didn’t mean 'not interested'? Unlisted CEO, Katie Hill, unpacks her startup that’s turning heads by unlocking the hidden inventory between 'just browsing' and 'for sale'
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes
Despite an underwhelming 2025, Century 21 CEO Mike Miedler is excited about the year ahead, saying that agents who master business basics and lean into niches will succeed
Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering 'TV-first' viewing habits, new Inman contributor Zac Kennedy writes
As the company expands its proprietary technology, data infrastructure and industry relations, Realty.com is formalizing its long-term strategy with the new role and Williams' appointment
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
Opinion
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
The funding is a good sign for real estate technology founders and growth-minded executives, helping support the argument that the 'proptech winter' is facing an optimistic change of season
You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions
From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results