Watchdog: Beef up referral fee disclosure or prepare for lawsuits
A report released on Tuesday by the Consumer Policy Center suggested lawsuits will follow if brokerages, real estate portals and regulators don’t step in and add transparency first
by Taylor Anderson Feb 24
Stuck in a rut? Pros urge agents to do lead gen with a human touch
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell
by Lillian Dickerson Feb 24
capture real estate market share
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
by Bernice Ross Feb 23
Keller Williams opens Command platform to 3rd-party developers
After years of adding integrations to its Command platform, Keller Williams is opening the doors to 3rd-party developers through a specialized hub to fast-track launches to KW Marketplace
by Marian McPherson Feb 23
Proptech CEO: We're 'empowering' real estate agents, not 'trying to displace' them
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations
by Nick Pipitone Feb 23
An image of a roller coaster to signify feast or famine real estate.
Commit to these lead generation, nurture and conversion frameworks for the next 90 days
by Jimmy Burgess Feb 22
open house
Grow your database and grow your real estate business with Jen Berbas' systematic plan for goal-setting, open house hosting and buyer follow-up
by Jen Berbas Feb 19
social media marketing
Rick Guerrero and Brandon Brotsky discuss how a consistent personal branding strategy helped generate roughly $50M in annual loan production directly from social media relationships
by Rick Guerrero Feb 19
The downturn punished proptech, but this exec says it's coming back
Artificial intelligence, profitability, construction — Second Century Ventures’ Ashley Stinton tells Inman where proptech investors are putting their money as the sector comes back to life
by Nick Pipitone Feb 18
multitasking
Multitasking your financial goals is bad for your bottom line. Here's how to get back on track
by Verl Workman Feb 18
old school listing strategy
While everyone else competes online, the agents who win listings will be the ones who go old school, pick up the phone and show up in person, new contributor John Angelopoulos writes
by John Angelopoulos Feb 17
allocating commissions for financial planning
Implementing a simple allocation system can transform financial stress into financial confidence
by Amanda Neely Feb 17
AI tools for productivity
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
by Jimmy Burgess Feb 15
What’s in, what’s out: 5 marketing shifts you can’t ignore
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
by Jimmy Burgess Feb 8
social media content for sphere of influence
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
by Josh Ries Feb 5