The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you
From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
Unpack the latest platform shifts, viral trends and cultural cues — from direct-to-source buying to travel-driven storytelling and meme-powered marketing
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
Marci James' Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving — and what it means for visibility, strategy and control
Success is inevitable, Jimmy Burgess writes, when you're coming from a place of service and value-added client care
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement
Tax season is officially underway. Amy Chorew and Maeda Palius share strategies to help you prepare and organize documents so that you can make the process as stress-free as possible
With the right mindset and consistent lead gen, broker Nick Schlekeway writes, you can break out of the stop-and-start pattern and build a business that grows steadily over time
Jessi Healey breaks down what real estate agents need to know about calls vs. digital interactions, fair housing laws and LinkedIn's video expansion