10 conversation starters and scripts to win sellers this spring
Great conversations, writes coach Annette DeCicco, start by providing sellers information and choices so that they can confidently make decisions. Study up. Practice your lines. Everyone does
by Annette DeCicco May 14
7 conversations every agent must master to thrive in 2025
Communication isn't just part of the job of a real estate professional; it is the job, coach Darryl Davis writes. Here's how to make sure you're ready for your toughest conversations
by Darryl Davis Mar 26
Can you hear me now? 5 strategies for nailing listening appointments
The National Association of Realtors' commission settlement has been finalized, Carl Medford writes, so it's more important than ever to listen carefully to homesellers' concerns and questions
by Carl Medford Dec 3
For the win! 5 tips for mastering the listing presentation
Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes
by Nick Schlekeway Nov 26
Appeals, agency and appointments: It's Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Christy Murdock Jun 7
The ‘Chick-fil-A on Sunday’ ChatGPT listing plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
Need leads? Try this easy approach to high-probability door knocking
Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth
by Bernice Ross Nov 15
What to say to clients who've had bad experiences with teams
While some clients can see the value in a team structure for their real estate transactions, others are resistant. Erin McCormick Torres tells you what to say and how to set expectations
Jordan Cohen knows what to say and do to win the listing every time
Want to join the ranks of the top listing agents in your market? Trainer and author Bernice Ross says that these proven strategies and tactics can help you become a top listing agent as well
by Bernice Ross Oct 31
5 free game-changing strategies agents can employ for 2024
'Bad advice that sounds cool is still bad advice,' Sharran Srivatsaa, of The Real Brokerage, cautioned agents at Inman Connect. Instead, try these 5 tips he suggested to set yourself apart
The key to a bulletproof listing presentation? These 3 points
Every agent wants to win more listings, but few are willing to invest the time practicing. You must be willing to do the reps and craft your presentations so that sellers will likely sign with you. Here's how
by Tom Toole Jan 3
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
Sellers putting faith in their Zestimate? 4 steps for getting real on price
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
by Carl Medford Sep 2
Stop presenting and start conversing: the art of the listing conversation
Take your communication skills to the next level when you stop talking at sellers and start talking with them
by Darryl Davis Aug 16
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11