5 free game-changing strategies agents can employ for 2024
'Bad advice that sounds cool is still bad advice,' Sharran Srivatsaa, of The Real Brokerage, cautioned agents at Inman Connect. Instead, try these 5 tips he suggested to set yourself apart
The key to a bulletproof listing presentation? These 3 points
Every agent wants to win more listings, but few are willing to invest the time practicing. You must be willing to do the reps and craft your presentations so that sellers will likely sign with you. Here's how
by Tom Toole Jan 3
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
Sellers putting faith in their Zestimate? 4 steps for getting real on price
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
by Carl Medford Sep 2
Stop presenting and start conversing: the art of the listing conversation
Take your communication skills to the next level when you stop talking at sellers and start talking with them
by Darryl Davis Aug 16
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
How to combat 5 common lies listing agents tell — and win the listing
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
by Carl Medford Mar 2
Defend your commission! 3 steps for showing sellers you’re worth it
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
by Carl Medford Dec 14
Overpriced listing? How to persuade clients to drop that number
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
by Bernice Ross Dec 2
Lesson Learned: Fall in love with your clients
Find out how Northrop Realty’s Creig Northrop succeeds by putting the client first
by Christy Murdock Oct 6
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
Remote or not, these 10 mistakes are costing you the listing
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
by Kathleen Black Aug 15
Meeting new clients for the first time virtually? Nail these 3 basics
Although it was a challenge at first, now we're realizing the enormous benefits of running business in the digital space. That's why teams have to work on having the basics of virtual meetings down pat
by Kathleen Black Jul 2
Stop! 7 things you shouldn't do on listing appointments
Opinion
Selling yourself is a little bit like dating. You have to make a great first impression. So, here are a few things to keep in mind if you want to impress your clients from the get-go and make them feel like you're the perfect fit for their needs
by Ron Wynn May 23
Does the car an agent drives to a listing appointment matter?
Agents agree perceptions matter. But opinions vary on how much clients judge agents based on the vehicles they drive
by Jim Dalrymple II Apr 8