Super App stronger, Zillow acquires Virtual Staging AI
Another online space editor means the portal leader continues to focus on helping agents better serve sellers and buyers better grasp the potential of a prospective home
by Craig C. Rowe Oct 9
Latest updates show Matterport's downmarket move no longer virtual
The release of a de-furnishing and automated listing description tools confirm the digital twin leader's effort to reach deeper into the middle of the market. Its Homes.com affiliation won't hurt
by Craig C. Rowe Oct 1
BOSSCAT, HouseAmp link could ease pre-sale renovations
Renovations are notoriously difficult to live within, and their completion becomes even more pressurized under the creeping deadlines of a sale and marketing timing pressures
by Craig C. Rowe Sep 26
Revive releases Marketing Center product for pre-renovation pitches
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
by Craig C. Rowe Sep 23
Kathleen Lappe named Innovator of the Year at NAR's iOi Summit
DirectOffer was inspired by the notion that everyone should be able to compete for homes on equal ground and that the industry needs to do more to enable that
by Craig C. Rowe Sep 5
Consumers empowered by Revive's free AI renovation analysis
Everyone can now envision their home value after Revive announced its AI-based pre-sale reno analysis will be free to consumers. The company compared the effort to Zillow's Zestimate
by Craig C. Rowe Sep 3
Pre-list market insight underpins Lynn's agent pitch: Tech Review
Lynn's value prop rests on owners publishing their home to its user community for feedback on potential market value
by Craig C. Rowe Aug 23
Restb.ai: In most markets, floor plans reduce days on market
It appears all those terribly staged images of agents pointing at floor plans may finally have their place in a marketing arsenal
by Craig C. Rowe Jul 24
DirectOffer to provide 10-language audio search for Staten Island MLS
DirectOffer provides the industry with a valuable and long-neglected resource by which to empower visually- and hearing-impaired homebuyers
by Craig C. Rowe Jul 10
SentriLock partners with Direct Offer to provide DO AudioTour tools
The deal will put DO AudioTour tools into the hands of more than 500,000 subscribers, allowing agents to deliver market insights and listings to consumers, executives announced Thursday
by Craig C. Rowe Jun 21
Image AI drives RealReports value proposition: Tech Review Update
The AI-backed property reporting solution has introduced image reading capabilities to improve reporting accuracy
by Craig C. Rowe Jun 7
Open houses still matter to Curb Hero: Tech Review Update
Opinion
Curb Hero has stayed relevant with easy CRM link-ups and AI analysis of open house lead quality
by Craig C. Rowe May 30
Don't market vacant homes. Be HomeKynd: Tech Review
HomeKynd offers a variety of styles from which to select, so agents don't use the same items from house to house
by Craig C. Rowe May 24
In the wake of Matterport's sale, digital twin options are plentiful
The sale of the most popular digital twin creator should pump some much-needed adrenaline into the space, and the options are many
by Craig C. Rowe Apr 26
The 'Chick-fil-A on Sunday' ChatGPT listing presentation plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29