stale listing refresh
Your listing isn't stuck. It just needs better management
by Josh Ries May 19
An image of a robot and author Jimmy Burgess to signify AI prompts for real estate agents.
It's not enough to simply use artificial intelligence tools. You need to use them with intention
by Jimmy Burgess May 17
Lofty taps Canva as agents demand built-in marketing tools
Canva designs now flow directly into Lofty's distribution tools
by Nick Pipitone May 14
real estate assistant
The answer depends on how you crunch the numbers
by Kevelyn Guzman Mar 18
open house strategies
Dive deep into 1st impressions, agent conduct, signage, flow and communication
by Darryl Davis Mar 12
Klipster tech review
The mobile app helps agents create and share listing and social marketing content on its consumer-facing network
by Craig C. Rowe Jan 6
elevate your marketing
Marketing expert Cara Tachibana walks your through her brokerage's marketing makeover and teaches you how a strategic brand approach drives growth and agent adoption
by Cara Tachibana Dec 24
Ridley founder says platforms, not agents, will eventually be at the center of the transaction
The self-sale company just secured new funding from backers including Fifth Wall. CEO Mike Chambers says his company wants 'to support agents' who are 'unapologetically consumer first'
by Craig C. Rowe Dec 3
Zillow’s SkyTour uses complex 3D tech to simplify home search
Gaussian splatting is an obscure AI-based visual data capture technology introduced for commercial use in 2023. It's now behind Zillow's latest update to its Showcase Listing lineup
by Craig C. Rowe Nov 25
If price is king, why do we even market new listings?
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward
by Josh Ries Nov 25
In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
Collov AI is an AI-powered home design platform that specializes in fast, easy virtual property staging
by Craig C. Rowe Nov 24
social media marketing
Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026
by Alyssa Stalker Nov 19
Realtor.com puts 'spotlight' on listing agents with new feature
Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings, and made a major update to lead-gen tool Local Expert
by Marian McPherson Nov 12
open house strategies
When your systems, signage and service are dialed in, trust becomes traction
by Darryl Davis Nov 7
Realtor.com parent goes after its own virtual tour target amid battle with CoStar
REA Group, owned by News Corp and a 20% stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar
by Craig C. Rowe Oct 28