Lofty promises faster, smarter marketing with Bloom release
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
by Craig C. Rowe Apr 18
7 expense-cutting strategies for real estate teams in 2025
Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. Maintain profitability and reinvest savings into the areas that truly drive growth
by Chris Pollinger Oct 28
Demystifying KPIs and essential marketing metrics
Embracing data-driven strategies is essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes
by Tara Meier Jul 25
5 powerful strategies to harness publicity and build your business
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
by Chris Pollinger Jun 27
Team features add flexibility to StackWrap: Tech Review Update
Multiple integrations allow StackWrap to help the industry make sense of its own technology
by Craig C. Rowe Jun 21
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
Understanding the sales funnel: A guide for new real estate agents
Feeling a little lost about sales funnels? Here's an explainer to break down what they are and how to use them to grow your real estate business
by Jessi Healey Aug 12
How to create an email newsletter that cuts through the noise 
A well-designed email with meaningful content helps to build your brand while you generate and nurture leads
by Eric Bramlett May 25
Want to be a whiz at managing your time? Try these tools
Learning new technology is sometimes daunting, but once you learn it, it can open up a whole new world where you can work smarter not harder
by Gina Castrorao Nov 7
7 earned lead generation tactics for new real estate agents
Whether you’re a new agent or one who needs a boost in leads, these strategies will strengthen your efforts
by Chadwick Ciocci Oct 21
MailChimp launches direct mail beta, admits print's not dead
Users can now use the popular email marketer's lists to target customers with custom postcards using the same interface as its email builder
by Craig C. Rowe Sep 20
A man checking email on his computer
CRM and website provider iHouseweb wants to be your everything
Company offers more than 300 IDX website templates, one-on-one training and a CRM app.
EMerge wants to create your email marketing strategy, and then some
Company offers creative content and multiple email strategies to reach new agents and new customers
by Craig C. Rowe Jan 3