A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
In latest industry hook-up, Follow Up Boss and Rechat target industry power users
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
by Craig C. Rowe Dec 2
5 pieces of content marketing every agent can DIY today
From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out
by Alyssa Stalker Jun 2
Lofty promises faster, smarter marketing with Bloom release
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
by Craig C. Rowe Apr 18
7 expense-cutting strategies for real estate teams in 2025
Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. Maintain profitability and reinvest savings into the areas that truly drive growth
by Chris Pollinger Oct 28
Demystifying KPIs and essential marketing metrics
Embracing data-driven strategies is essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes
by Tara Meier Jul 25
5 powerful strategies to harness publicity and build your business
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
by Chris Pollinger Jun 27
StackWrap; software; techstack
StackWrap allows brokerages and teams to provide tiered access to 3rd-party productivity products
by Craig C. Rowe Jun 21
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
Understanding the sales funnel: A guide for new real estate agents
Feeling a little lost about sales funnels? Here's an explainer to break down what they are and how to use them to grow your real estate business
by Jessi Healey Aug 12
How to create an email newsletter that cuts through the noise 
A well-designed email with meaningful content helps to build your brand while you generate and nurture leads
by Eric Bramlett May 25
Leverage led this team to do more than 500 annual transactions
Opinion
Leverage is not a one-and-done proposition. Layering different types of leverage helps drive stellar results
by Jimmy Burgess Apr 21
Want to be a whiz at managing your time? Try these tools
Learning new technology is sometimes daunting, but once you learn it, it can open up a whole new world where you can work smarter not harder
by Gina Castrorao Nov 7