The latest views on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility
Opinion
As each major platform builds its own pre-market channel, real estate becomes more segmented
Opinion
Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes
Opinion
The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes
Find out how this Central Florida brokerage owner launched and grew and where he sees the industry moving next
Industry changes stemming from the National Association of Realtors' antitrust settlement have made listing appointments easier, among other perks, real estate leaders told Inman
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes
Despite its problems, brokerage CEO Sean Frank writes, NAR membership is still the logical option for real estate professionals
Opinion
The wisest thing you can do is learn from the mistakes of others, especially when it comes to long-term career decisions that are hard to reverse, Mainframe founder and CEO Sean Frank writes
Some believe more buyers will come to the table without agents. That could lead to fertile breeding grounds for the polarizing practice sometimes known as 'double ending'
Stop immersing yourself in the day-to-day of your business. CEO Sean Frank shows you how to take on a high-level perspective and run your business like an executive
CEO Sean Frank writes that an unintended consequence of new MLS changes is that real estate transactions become less transparent to the buyers and sellers they're meant to serve
Less than a year after becoming available, tools like ChatGPT and DALL-E have inspired brokers to explore — and integrate — artificial intelligence, a rigorous process of trial and error, they told Intel
New artificial intelligence technology can recommend real estate listings based on neighborhoods' ethnic makeup. Experts are worried about the tech's potential for discrimination
The launch of a new suite of products continue Mainframe's ongoing efforts to improve the real estate experience by leaning more on technology