marketing

It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024

From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all

Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business

Team leader and new Inman contributor Diana Sutherlin says agents must approach the spring market with enthusiasm, preparation and adaptability, and be ready to navigate every opportunity

Realtor.com is ramping up its competition with rival portals heading into the new year as it rolls out enhanced listing-focused products for agents, CMO Mickey Neuberger told Intel exclusively

What differentiates effective, successful agents from those who aren't seeing results? According to broker and new Inman contributor Joseph Santini, it's the willingness to lead-gen consistently

The Agency President Rainy Hake Austin outlines the factors that offer an early indication it's time to rethink and switch up your marketing strategy for the new year

If you're frustrated by too-few clients and a sluggish market, writes Jimmy Burgess, it's time to get back to basics with these tried and true lead-gen strategies

The marketing executive spent 8 years at Vogue before transitioning into real estate and was instrumental in the founding of Compass' luxury division

Agents are scaring up business from buyers and sellers in a tight market by reaching out to their sphere and providing insights that are unique to their market and situation

Want to join the ranks of the top listing agents in your market? Trainer and author Bernice Ross says that these proven strategies and tactics can help you become a top listing agent as well