Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content
The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and deep knowledge of his local market have helped him succeed in sales and leadership
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology
The secret to scaling isn't more software. It’s a return to the physics of business
Building a social media following is not the same as being a good advisor, and views don't always translate into effective representation, Jen Berbas writes
Coldwell Banker Realty President and CEO Kamini Lane shares insights on tech, mindset and more to set you up for success in 2026
Broker Zac Kennedy shares why 2026 is the year new real estate agents are poised to win big by trading flash for fundamentals
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every moment of authenticity
You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing