To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs Inman's contributor program, has pulled together 26 how-tos worth reading again and again
What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works
Marketing expert Cara Tachibana walks your through her brokerage's marketing makeover and teaches you how a strategic brand approach drives growth and agent adoption
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people
Opinion
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and what you're against
As stressed consumers tune out pressure, Instagram's shareable Stories update allows for an effective way for agents to stay visible
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Passerini joined after Stephanie Garbarini left the firm this week
Santiago Arana realizes that real estate is all about playing the long game. And even if it seems like no clients are transacting, it is important to stay visible and top-of-mind
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
PLACE has added Nikki Miller, Jamie Jatzlau and Claire Dunham to its growth, strategy and legal teams. The trio has more than 30 years of combined industry experience
Opinion
Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts
REMAX Holdings CEO Erik Carlson reflected on the franchisor's growth in 2025 and offered predictions about 2026, which is primed to offer better affordability and sales
In a live event to media, customers and prospects, RealScout revealed a new AI-based home search aiming to help agents improve on what consumers find in popular search experiences
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention