Turn your database into an ATM. 6 rules to ENGAGE
Jimmy Burgess shares this step-by-step program to help you make the most of your sphere of influence and incoming leads so that you have a never-ending supply of real estate clients
by Jimmy Burgess Nov 10
Win new business by showing past clients you're a market expert
Agents are scaring up business from buyers and sellers in a tight market by reaching out to their sphere and providing insights that are unique to their market and situation
by Matt Carter Nov 2
Jordan Cohen knows what to say and do to win the listing every time
Want to join the ranks of the top listing agents in your market? Trainer and author Bernice Ross says that these proven strategies and tactics can help you become a top listing agent as well
by Bernice Ross Oct 31
Las Vegas brokerage leans into spooky season with 'Saw' parody
Simply Vegas got into the Halloween spirit with their latest recruitment video, a take on the popular 'Saw' horror movie franchise
by Ben Verde Oct 27
Starving for clients? Double down on these 5 marketing basics
Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads
by Alex Adabashi Oct 27
17 ways to audit your online content as Sitzer | Burnett unfolds
Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current
by Christy Murdock Oct 24
11 innovative QR code strategies for real estate marketing
Jimmy Burgess shares how you can leverage QR codes to capture more leads, drive traffic and grow your business
by Jimmy Burgess Oct 20
David Marine on AI, storytelling and being 'dunked' by Shaq at Gen Blue
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
by Lillian Dickerson Oct 19
How to find (and harness) your distinct marketing voice
Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients, writes The Agency's President Rainy Hake Austin
by Rainy Hake Austin Oct 12
Performance marketing for real estate: What you should know
It's not just how your marketing looks, it's how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme
by Eric Bramlett Oct 5
5 steps to growing a business with video content
Content creation requires a plan for refining and distributing it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his content strategy
by Troy Palmquist Oct 4
5 fresh, must-try ChatGPT strategies for next-level results
Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal discuss how to use ChatGPT to the fullest
by Jimmy Burgess Sep 28
5 reasons agents should embrace a back-to-school mentality
The real estate market is always changing, so it's up to you to stay smart, educated and informed so that you can help your clients, author and coach Darryl Davis writes
by Darryl Davis Sep 28
Here's how you're marketing your business this fall: Pulse
The current market makes it tough to know how to create and communicate effective messaging, so we asked about your plans for fall
by Inman Sep 27
Don't hang up (yet)! What you can learn from cringey spam calls
While you probably don't want to listen to those spammy sales calls, they can teach you something about what to do, and what not to do, when communicating with clients and leads
by Jonathan Pressman Sep 26