Instagram lead gen
Explore the shift to AI-driven search and the importance of consistent social media content
by Inman Apr 24
real estate easy button
Success in real estate comes by doing the work that others avoid
by Lori Muller Apr 9
Rechat wants to capture every client conversation — and turn it into data
Every conversation becomes searchable, structured and tied to a deal
by Nick Pipitone Apr 7
AI tools for productivity
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
by Jimmy Burgess Feb 15
digital transformation
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
by Lauren Henss Dec 15
Transforming agent marketing: Task-bound to scalable systems
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
by Troy Palmquist Dec 11
AI efficiency
Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools
by Troy Palmquist Dec 2
In latest industry hook-up, Follow Up Boss and Rechat target industry power users
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
by Craig C. Rowe Dec 2
Real partners with MAXA Designs
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge
A $20 bill on top of a laptop to exemplify how to fulfill your marketing needs with AI in 2025.
Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today
by America Foy Oct 20
Cloze's MAIA is smart, task-driven and enterprise-ready: Tech Review
MAIA, or My AI Assistant, is a powerful new AI overlay for Cloze, a sales and marketing enablement solution
by Craig C. Rowe Oct 2
brand building
Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more
by Alyssa Stalker Sep 22