Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
In partnership with Restb.ai, the 39,300-member MLS PIN will equip itself with new ways to work faster, better serve buyers and sellers, and push its own boundaries in data capture and accuracy
Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. Maintain profitability and reinvest savings into the areas that truly drive growth
Lofty has lately been emphasizing its ability to provide large enterprises with what they need to function at scale, as it does for Real, Epique Realty and Lucido Global
Constant Contact said its intent is to help marketing teams and small businesses get past the most manual and challenging aspects of marketing campaigns: creating and delivering content
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Discover what’s really skyrocketing brokerage costs and dragging productivity (and profit) down
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
Web activity grew by 54% in March 2023, easily the greatest increase of all top-ranking websites worldwide, according to Veza Digital
Total Expert's new Customer Intelligence tool can detect when borrowers are ready to buy a home or refinance a mortgage
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
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Put these ‘set-it-and-forget-it’ tools to work to deliver more clients with less effort
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it