Lofty promises faster, smarter marketing with Bloom release
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
by Craig C. Rowe Apr 18
Restb.ai lands deal with New England's largest MLS
In partnership with Restb.ai, the 39,300-member MLS PIN will equip itself with new ways to work faster, better serve buyers and sellers, and push its own boundaries in data capture and accuracy
by Craig C. Rowe Nov 4
7 expense-cutting strategies for real estate teams in 2025
Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. Maintain profitability and reinvest savings into the areas that truly drive growth
by Chris Pollinger Oct 28
Lofty changes reflect structure of 'modern brokerage'
Lofty has lately been emphasizing its ability to provide large enterprises with what they need to function at scale, as it does for Real, Epique Realty and Lucido Global
by Craig C. Rowe Sep 24
Constant Contact's new AI release executes marketing campaigns
Constant Contact said its intent is to help marketing teams and small businesses get past the most manual and challenging aspects of marketing campaigns: creating and delivering content
by Craig C. Rowe May 8
Mobile-first marketing standout Rechat emphasizes collaboration, strategy: Tech Review
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
by Craig C. Rowe Sep 8
OpenAI.com, home of ChatGPT, approaches 1B monthly visitors
Web activity grew by 54% in March 2023, easily the greatest increase of all top-ranking websites worldwide, according to Veza Digital
by Craig C. Rowe Jun 5
Total Expert to help mortgage lenders monitor customers' needs
Total Expert's new Customer Intelligence tool can detect when borrowers are ready to buy a home or refinance a mortgage
by Matt Carter Mar 15
New marketing suite from Tribus offers features for social, email and print
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
by Craig C. Rowe Oct 28
Strategy and digital business transformation define the new Placester
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
by Craig C. Rowe Sep 23
Inman Review: Hate writing listing descriptions? Agently's AI can help
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
Email marketer ActivePipe rolls out brokeragewide nurture campaigns
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
by Craig C. Rowe Jun 10
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
by Abhi Golhar Oct 22