Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
This refreshed brand identity includes a modernized look, comprehensive digital marketing platform and an expanded photography package for agents
Hegg is an affiliate of Berkshire Hathaway and owned by Edina Realty. It was founded in 1945 when it specialized in farmland brokerage, later expanding into home sales and commercial realty
Photographer responsible for capturing some of the industry's most notable events and people is now part of LeadingRE's global partner list
Inman's research arm, Intel, sought to gauge how agents, CEOs and entrepreneurs are harnessing a growing arsenal of tools in their quest to conquer everything from recruitment to notarization
Cultivate a culture that respects and promotes your brand while helping agents do the same with these branding best practices
Opinion
The Australian company's leadership found that most agents aren't comfortable in front of the camera, so it now uses still images to automate listing content creation
Opinion
Although there's no doubt Maxa is a great solution for in-house design teams and marketing managers, its intent was to hand over creative services directly to agents