As Meta monetizes Threads and TikTok wobbles under new ownership, a notable lawsuit asks whether engagement-driven design has gone too far, Jessi Healey writes
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes
The mobile app helps agents create and share listing and social marketing content on its consumer-facing network
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
Opinion
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
The rise of synthetic media forces agents to rethink content strategy, client trust and digital discovery to create a more reliable online environment for clients
Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers' 2026 predictions and what they might mean for your business
Economists say we're living in a K-shaped economy right now. Here's what that means for you, and for the real estate market
From fabricated photos to fake engagement, artificial intelligence is distorting what buyers and sellers see online — and putting authenticity at a premium
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
It's OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message