Get a handle on visionary syndrome so you can put ideas into action
A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley
by Molly McKinley Mar 13
Molly McKinley is defining the art of real estate marketing
In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision
by Brandon Doyle Jan 22
23 marketing ideas that make the most of the holiday season
Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business
by Molly McKinley Dec 21
Will tech save your team? Seeking a more fully integrated solution
What if the technology we used was as simple as ordering your favorite cafe concoction? Tech has come a long way but still has a long way to go to unify our industry
by Molly McKinley Oct 6
How to lead your agents through the class-action commission storm
Brokers can help agents prepare for rough times ahead and any challenges that come their way
by Molly McKinley Apr 4
It's a tool, not a solution: What top pros are saying about ChatGPT
Opinion
Proceed with caution when using AI to retain the ownership of your voice, your unique expertise and your value
by Molly McKinley Feb 24
WATCH: The New Kids on the Block
Listen as the newest startup founders pitch their companies in less than 60 seconds
by Inman Mar 21
WATCH: What should be in your marketing toolbox?
The top tools recommended by the real estate agents who use them
by Inman Mar 10
WATCH: What does an amazing brand cost these days?
Top-of-mind awareness is as critical as the nuts and bolts of a brand. These experts share how to balance your marketing spend for big results
by Inman Feb 24
WATCH: How to build a personal brand from nothing
Industry leaders and marketers go deep on creating a niche, positioning your brand and being authentically you
by Inman Feb 18
Building personal brand from scratch panel at Inman Connect NY 2019 ICNY 19
You need to find what you stand for before you can figure out your logo and tagline
by Gabriela Barkho Feb 1
6 tips for taking your personal brand to the next level

Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experiences that deepen their professional relationships and create an emotional attachment to their personal brand. Here’s how to do just that.

by Molly McKinley Jan 24
ICNY 18 Marketing: Trends you cannot ignore
What does the big picture tell us about what is next in marketing? And how do you take advantage of it?
by Inman Mar 15
How to ensure your e-newsletter doesn't end up in the trash
Inman Connect NY 18 tackles this marketing must-have
by Patrick Kearns Jan 26