How to lead your agents through the class-action commission storm
Brokers can help agents prepare for rough times ahead and any challenges that come their way
by Molly McKinley Apr 4
It's a tool, not a solution: What top pros are saying about ChatGPT
Proceed with caution when using AI to retain the ownership of your voice, your unique expertise and your value
by Molly McKinley Feb 24
WATCH: The New Kids on the Block
Listen as the newest startup founders pitch their companies in less than 60 seconds
by Inman Mar 21
WATCH: What should be in your marketing toolbox?
The top tools recommended by the real estate agents who use them
by Inman Mar 10
WATCH: What does an amazing brand cost these days?
Top-of-mind awareness is as critical as the nuts and bolts of a brand. These experts share how to balance your marketing spend for big results
by Inman Feb 24
WATCH: How to build a personal brand from nothing
Industry leaders and marketers go deep on creating a niche, positioning your brand and being authentically you
by Inman Feb 18
Building personal brand from scratch panel at Inman Connect NY 2019 ICNY 19
You need to find what you stand for before you can figure out your logo and tagline
by Gabriela Barkho Feb 1
6 tips for taking your personal brand to the next level

Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experiences that deepen their professional relationships and create an emotional attachment to their personal brand. Here’s how to do just that.

by Molly McKinley Jan 24
ICNY 18 Marketing: Trends you cannot ignore
What does the big picture tell us about what is next in marketing? And how do you take advantage of it?
by Inman Mar 15
How to ensure your e-newsletter doesn't end up in the trash
Inman Connect NY 18 tackles this marketing must-have
by Patrick Kearns Jan 26
How to use PR to become a local real estate expert
'Real estate agents and real estate brokers are truly the keepers of all things local,' said Molly McKinley
by Amber Taufen Jun 22
Molly McKinley explains why agents should be storytellers

Molly McKinley, vice president of marketing for Adwerx, explains the value of storytelling in real estate, her favorite technology that helps her stay sane and more.

by Inman Jun 1