Marketing strategist Molly McKinley shares how brokers, team leaders and agents all over are adapting and adjusting to the post-commission settlement changes
Entrepreneurship isn't just good for individual real estate pros, PR and marketing expert Molly McKinley writes. It's good for organizations and for the industry as a whole
The future of real estate lies in our industry's ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes
A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley
In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision
Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business
What if the technology we used was as simple as ordering your favorite cafe concoction? Tech has come a long way but still has a long way to go to unify our industry
Brokers can help agents prepare for rough times ahead and any challenges that come their way
Opinion
Proceed with caution when using AI to retain the ownership of your voice, your unique expertise and your value
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Top-of-mind awareness is as critical as the nuts and bolts of a brand. These experts share how to balance your marketing spend for big results
Industry leaders and marketers go deep on creating a niche, positioning your brand and being authentically you
You need to find what you stand for before you can figure out your logo and tagline