Netflix's 'The Parisian Agency: Exclusive Properties' depicts architectural and market expertise
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
In an industry obsessed with being 'always on,' Molly McKinley writes, these monastics are demonstrating something agents desperately need to relearn
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes
Mergers and acquisitions, antitrust lawsuits, listing bans and the potential entry of a new portal competitor ruled 2025. Here's a look back at the top moments
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
Opinion
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes
Traditional business development, measurable KPIs and consistent execution allow your real estate business to succeed in the age of AI, Molly McKinley writes
Learn the latest from last week's Keller Williams Mega Agent Camp, and find back-to-basics tools to help you generate leads in a tough market
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
Creating a framework for innovation will separate the next generation of leaders from those who stay trapped in reactive cycles, marketing strategist Molly McKinley writes
True alignment, strategist Molly McKinley writes, offers opportunities for growth, innovation and transformation in both your business and the industry at large