Your job is to educate the homeowner, so they can make the best pricing decision
Luxury buyers are buying rarity, identity and perception
Just because an agent is thinking of making a move doesn't mean they're looking for a new model
Faster data and sharper visuals haven’t solved the hardest part of selling a home
Opinion
Here is how to address talking points from the pro-private-listing camp
The CMA isn’t the work anymore. The decision is
'How's the market?' is the question that real estate pros are asked more than any other
Buyers are choosing based on what your communication reveals
Opinion
Combine expertise, experience and technology to deliver a higher level of service
What happens if we replace agents with something that was never designed to fulfill that role?
The CEO of LPT International shares the strategies shaping real estate’s next phase
Help clients understand how to make better decisions, so they don't have to rely on AI
Opinion
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
Opinion
The MLS still matters, and agents better not lose it, Dennis Norman writes
Opinion
How a home is introduced can be just as important as how widely it's seen