Generic content is a direct hit on your credibility as a communicator
Buyers are choosing based on what your communication reveals
Asking the right questions that start with 'why' can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships
If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself
The energy you bring to client communication, Rachael Hite writes, can be the difference between a peaceful process and buyer or seller meltdown
As we all learn the new rules of the commission road, here's how you're planning to communicate moving forward
Master the new construction niche, and grow your business by building relationships with builders and developers in your market
Discover the transformative influence of effective communication on your real estate business success as Sterling Caporale shares valuable insights in exclusive Inman Access series
Opinion
Humans are wired for connection, but how do you know whether or not you can trust that new acquaintance? Learn how to put them to the test and ensure that you're building an authentic and vettable professional network
Opinion
Overcome the client's uncertainty and lead them toward the best decision for their circumstances. Here's how to reach out to on-the-fence prospects, earn their trust and snag the client for life
Opinion
Many agents credit their achievements to mindful communication, both in what they say and how they say it. However, certain bad communication habits can undermine even the best intentions
Opinion
Emojis taking over your emails? Agents should aim for clarity and professionalism in their business exchanges