Tom's Stories

Opinion
Mastering the buyer's consult establishes credibility with clients and helps agents find the most motivated buyers with the highest intent to transact
Jul 27
Opinion
For too many agents, a call after the listing is sold is ignored. Instead, make it an opportunity and a springboard for adding value
Jul 11
Opinion
When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open
Jul 11
Opinion
Agents must effectively and efficiently communicate the value they bring. The best way to do that is by differentiating yourself from 1.5  million other agents with truly stellar service and communication
May 26
Opinion
Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen
May 12
Opinion
Inventory continues to be a challenge for all real estate agents, but you don’t have to wait passively for the market to provide inventory
May 11
Opinion
Realtors create challenges for themselves when they fail to learn about their local market. Here's how mining local data can make a difference
Apr 29
Opinion
Conversion is the name of the game, and it requires rapid engagement with each lead. These hacks will help you speed up your response time so that you can connect with your prospects quickly and win their business
Mar 23