The affordability crunch has reached the luxury market: Report
Rising incomes and stock market gains have created more luxury buyers, but supply lags
by Marian McPherson Jun 22
real estate leadership
Stay close to your business, ask better questions and build better habits
by Rainy Hake Austin Jun 11
real estate brokerage model
The brokerage model isn’t broken, but it is being tested
by Rainy Hake Austin May 13
Behind the scenes: Operational insights from scaling The Agency
Lessons learned from expanding into 150 offices across 14 countries
real estate event marketing
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
luxury real estate 2026
Luxury real estate is entering a more human-centered era, The Agency's Rainy Hake Austin writes. The home of 2026 is intelligent, restorative and deeply personal
by Rainy Hake Austin Nov 25
Compass provides long-awaited clarity on the Anywhere merger
This week on The Download, Robert Reffkin answered many of the most-asked questions around the Compass-Anywhere merger in an Inman Exclusive
by Christy Murdock Nov 3
How boutique brokerages can outpace big-box brands with value-added systems and programs
The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes, to authentic service, tailored expertise and a clear understanding of client needs
by Rainy Hake Austin Oct 30
An understated, yet bespoke, apartment to indicated back to basics luxury real estate trends.
Luxury is changing, so luxury agents need to change as well. The Agency's Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now
by Rainy Hake Austin Sep 18
Your brand isn't what you say it is (it's what others see)
What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
What real estate brokerages can learn from luxury hotel brands
Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency's Rainy Hake Austin writes
by Rainy Hake Austin Jul 18
Why your brokerage needs a service, not just sales, funnel
Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency's Rainy Hake Austin writes
Cracks in NAR's control begin to show: The Download
With platforms and portals pushing back against its policies, is the National Association of Realtors losing its grip on the industry?
by Christy Murdock Apr 26
What skills will brokerages and their leaders need in 2025?
In the face of economic headwinds and shifting market dynamics, brokerages must embrace change with clarity, strategy and agility, The Agency's Rainy Hake Austin writes
by Rainy Hake Austin Apr 24
How to maximize the power of influencers in your marketing
Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes