The open house system that generates leads like clockwork
Jimmy Burgess and digital marketing expert Josh Ries break down a system for creating multiple marketing opportunities from each open house
by Jimmy Burgess Jun 1
Marketing expert says, 'AI won’t replace agents, but … '
Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artificial intelligence tools and their place in the modern agent's toolbox
by Jimmy Burgess May 23
Real estate marketing 2.0 seeks to double down on attention economy
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market
by Lillian Dickerson May 22
The scroll-to-sold TikTok strategy to yield 10 closings in 120 days
Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly
by Jimmy Burgess May 18
Leading with vision and innovation: An interview with Tim Macy
Amy Chorew speaks with Real broker and team leader Tim Macy about building and growing a sustainable team in any market
by Amy Chorew May 15
5 daily habits for real estate agents
Consistent action focused on the right activities translates into professional success
by Jimmy Burgess May 10
The Real Brokerage adds agents, trims losses in 'sluggish' Q1 market
The cloud-based brokerage lifted agent count 11% between the end of December and March, according to quarterly earnings data released Thursday. Real now boasts over 27,000 agents
by Taylor Anderson May 8
A picture of someon googling something to show how to set up your Google Business Profile in real estate.
While you're optimizing your online presence, don't stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile
by Jimmy Burgess May 2
2025 San Diego Ambassadors
Led by Matt Richling, this exceptional group of real estate professionals will foster connection and collaboration at the premier industry event in San Diego
by Mariya Gordon Apr 29
Real Brokerage fires Michelle Ressler, appoints Ravi Jani CFO
Since joining Real, Ravi Jani has had a big hand in driving the company's financial strategy and growth. During his tenure, the company's agent network has grown from 12K to over 27K agents
by Richelle Hammiel Apr 25
How to leverage YouTube to go from contact to contract in 17 days
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
by Jimmy Burgess Apr 24
11 easy-to-copy, trending Instagram Reel examples 
Focus on becoming the first person people think of when they think of your city
by Jimmy Burgess Apr 20
You’re not behind: Mindset and strategies needed for success
If you feel like your progress has stalled, Jimmy Burgess writes, implement these strategies and build the real estate business you've been dreaming of
by Jimmy Burgess Apr 13
Truths about real estate business that drive long-term success
Success is inevitable, Jimmy Burgess writes, when you're coming from a place of service and value-added client care
by Jimmy Burgess Apr 4
How to get more real estate listings with a 10-step process
A real estate agent's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
by Jimmy Burgess Mar 28