Coldwell Banker was the most recognizable brand, with 91% of survey respondents correctly identifying the brokerage's logo. But which real estate brands are the least recognizable?
Research firm study shows Century 21 makes the top of the list, followed by Re/Max, Keller Williams and Redfin
Brands post nearly 12 times as frequently as they respond
![Where brokerages fail their agents [Special Report]](https://assets.inman.com/wp-content/uploads/2015/02/Special-Reports-Hero_021615-450x200.jpg)
Survey reveals real estate agents are fed up with favoritism, hungry for mentoring
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