Real estate agents get wise to superstitions
Catering to clients' unusual beliefs can be a lucrative niche
by Bernice Ross Aug 15
Multitask at your own risk
Secret to success is shifting from what you 'could do' to what you 'should do'
by Bernice Ross Aug 1
30 key takeaways from Real Estate Connect SF
Build your business by knowing what homebuyers and sellers value most
by Bernice Ross Jul 29
How to roll out the red carpet for high-end clients
Serving the ultrawealthy client
by Bernice Ross Jul 3
Be the go-to luxury specialist in your market
Serving the ultrawealthy client
by Bernice Ross Jun 17
'Millionaire next door' a different breed of buyer
Serving the ultrawealthy client
by Bernice Ross Jun 13
New opportunities to specialize in luxury real estate
Serving the ultrawealthy client
by Bernice Ross Jun 10
Know your market's hidden real estate dangers
Protect your clients from bees in walls, rats in attic
by Bernice Ross Jun 5
Tips for defusing explosive real estate situations
To be the calm in the eye of the storm, forget about who's wrong or right
by Bernice Ross Jun 3
Asking the right questions can help convert walk-ins and call-ins into actual clients
by Bernice Ross Jan 24
There's no such thing as a '100 percent house'
by Bernice Ross Dec 26
Engage with potential clients using better photos, calculators and search
by Bernice Ross Dec 13
Conflict resolution in real estate
by Bernice Ross Dec 6
How to handle sellers who refuse to disclose defects
by Bernice Ross Dec 3