generate real estate leads this fall
Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast
by Darryl Davis Oct 24
Inman announces the 2025 Class of AI Award winners
The 2025 Inman AI Awards honor companies and individuals leveraging artificial intelligence to revolutionize the real estate industry
by Inman Oct 23
What Zillow’s Matterport fallout means for agents like you
Opinion
While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business
by Holly Brink Oct 22
A $20 bill on top of a laptop to exemplify how to fulfill your marketing needs with AI in 2025.
Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today
by America Foy Oct 20
A home in front of an Instagram background to symbolize Instagram for real estate agents.
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
by Alyssa Stalker Oct 20
Zillow removes Matterport 3D home tours from its sites
The portal was notifying agents Monday that CoStar declined to renew Matterport's API agreement with Zillow, leading the portal to remove Matterport 3D tours from its site
by Marian McPherson Oct 20
social media advice from Ryan Serhant
This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers
by Christy Murdock Oct 20
real estate agent mistakes
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
by Jimmy Burgess Oct 19
Can you tell what's real anymore? How AI video is testing our trust
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality
by Jessi Healey Oct 18
Howard Hanna expands into NYC with purchase of Elegran
Howard Hanna announced that it would enter the New York City market after acquiring Elegran Real Estate, as one of the nation’s largest brokerages continues its expansion path
by Taylor Anderson Oct 16
posting on social media
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action
by Josh Ries Oct 15
An image of a yard with blankets on the grass, parents with their toddlers to represent a baby rave open house.
Agent and developer Claire O'Connor helps you lean into your listing's character and design an open house that's uniquely suited to the space and the needs of its potential buyer
by Claire O'Connor Oct 14
Compass Anywhere merger
How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator
by Dezireh Eyn Oct 14
How agents like Ryan Serhant build businesses on social media
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
by Lillian Dickerson Oct 14
robot umpire
Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm
by Summer Goralik Oct 13