.Realestate expands into full branding, marketing services
The National Association of Realtors partner's services include website creation, customer relationship management and AI-powered search engine optimization
by Marian McPherson Jan 27
Social media for the rest of us: A pragmatist's view for agents
Building a social media following is not the same as being a good advisor, and views don't always translate into effective representation, Jen Berbas writes
by Jen Berbas Jan 26
Super Bowl ads aren’t playing the same game anymore
Super Bowl ads aren’t just competing with each other anymore, Jessi Healey writes. They reflect a broader shift across platforms, algorithms and media strategy, where visibility is earned
by Jessi Healey Jan 25
daily habits for real estate pipelines
Implement these habits into your daily routine, coach Darryl Davis writes. Your pipeline won’t fill overnight, but it will fill quietly and repeatedly through consistent action
by Darryl Davis Jan 22
real estate farming
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from 'Who are you?' to 'How can you help me?'
by Darryl Davis Jan 20
What Liquid Death and E.L.F. can teach agents about standing out
How culture-first branding cuts through algorithmic sameness and content fatigue
by Jessi Healey Jan 17
AI real estate agent
After years of hype and pilot programs, 2025 may have marked a tipping point for artificial intelligence in real estate marketing — but it depends on who you ask
by Nick Pipitone Jan 15
real estate agent confidence
Coach Darryl Davis and his team have weathered many turbulent markets with their clients for decades, and they are predicting that confidence will be key for what’s ahead
by Darryl Davis Jan 14
real estate listing marketing
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes
by Josh Ries Jan 13
virtual tour data gap
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes
by Molly McKinley Jan 13
revive your failed YouTube channel
Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering 'TV-first' viewing habits, new Inman contributor Zac Kennedy writes
by Zac Kennedy Jan 13
Washington to consider requiring all listings to be marketed publicly
INMAN EXCLUSIVE: A draft bill in the Washington State Legislature appears to be the next staging ground for the fight over how real estate listings are marketed
by Taylor Anderson Jan 12
Compass founding broker on how 3-phase marketing works in NYC
On this episode, Scott Hustis, co-founder of Paradigm Advisory and one of the first agents at Compass, talks private listings, making it in NYC and what it really takes to win long-term in luxury
Pop culture imagery from Stranger Things symbolizing audience-driven narratives online
Clarity, restraint and trust are the most valuable currencies online as audiences take control, Jessi Healey writes. Here's what viral belief, breaking news and AI discovery reveal about credibility
by Jessi Healey Jan 11
social media content creation
Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms
by Jeremy Knauff Jan 8