WATCH: The rise of the real estate influencer
How is the role of the agent evolving into influencer marketing? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker about being creators
by Rachael Hite Aug 19
Katey Bridges' viral TikTok fail sparks 'ah' moment for agent duets
One woman's social media mishap has become a font of inspiration for dozens of real estate agents who are 'showing their fit off' by posting duets with the accident-prone Texas TikToker
by Lillian Dickerson Apr 28
Will Instagram's new video feature Reel in fleeing TikTok users?
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
by Craig C. Rowe Aug 7
TikTok for real estate: How to harness this next-gen social media app
Real estate agents are using TikTok to take their business to the next level. Here's how creating content on this popular video-sharing app can help you build your brand and generate leads
by Bernice Ross Mar 4