Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
Soaring property tax and homeowners' insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
Ask the right questions, and get buyers talking about what matters most to them
Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns
It's tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes
No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention
You already take care of everyone else, but what are you doing for yourself? Bernice Ross offers advice on prioritizing self-care in 2025
Frustrated by the challenges of 2024 and finding it hard to get geared up for 2025? Bernice Ross offers a dozen strategies to help get your attitude and your business back on track
Jamie Miller shares verbal and non-verbal communication techniques with trainer Bernice Ross that are designed to inform, inspire and create connections with clients
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
Hit the refresh button with your sellers, and build buzz around the property before it expires