The very idea of a franchise is rooted in leveraging corporate-supplied marketing messages, and offices are under strict watch to ensure they're on track
Realogy Expansion Brands CEO Sherry Chris and Compass US Region President Neda Navab said the brokerage of the future is one that prioritizes innovation and embracing change
Realogy's Jennifer Marchetti on what it's like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller
Realogy Expansion Brands CEO Sherry Chris shares what sparked her love of real estate and how COVID impacted her view on the industry and life
Realogy expansion brands released a new 27-page oral history of the pandemic and how it has altered the industry
Strengthen relationships and new listings will follow, speakers said on Wednesday at an Inman Connect session titled 'New Take on Real Estate Relationships'
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at ICNY
Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments
Consumers are more empowered than ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade