rebranding

Six branding experts share their thoughts on Realogy's rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be

A week after announcing Realogy's rebrand as Anywhere, CEO Ryan Schneider shared his plan for beating Zillow at direct-to-consumer business on Thursday at Inman Connect Now

Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the company's trajectory

The move comes two months after @properties revealed it was acquiring Christie's International Real Estate, which did not have a presence in the area

Coldwell Banker was the most recognizable brand, with 91% of survey respondents correctly identifying the brokerage's logo. But which real estate brands are the least recognizable?

David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees

Independent broker-owners Vanessa Bergmark and Kofi Nartey, and Century 21 CMO Cara Whitley share the 5 steps to rebranding a brokerage

As Century 21 approaches its 50th anniversary this year, the company faces unique challenges when it comes to technology and brand relevance

EHomes broker-owner Jackie Soto shares how she successfully navigated a merger and rebrand that led to one of her best years ever in real estate

The rebranding is part of the company's ongoing efforts to modernize its logos and imagery

Century 21 Chief Marketing Officer Cara Whitley shares what she loves about marketing, the inspiration behind the brokerage's 2018 rebrand and what's next

On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years