A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
The rebranding effort, a collaboration with Tiny Wins, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service
The Sacramento-based company will operate using the name 'Windermere Signature Properties' nearly 4 years after its acquisition. The firm boasts more than 700 agents, as well as 14 offices
Along with a new name and logo, Hive MLS has set its sights on releasing new tools available to 18 MLS and Realtor Association members across North Carolina and Georgia, executives told Inman
As Nicole Oge and partners sought to start fresh, Tal and Oren Alexander allegedly threatened legal action if voted out of the firm, The Real Deal reported. The Alexanders deny the allegation
North Carolina Regional MLS's subscriber count is now more than 19K after adding Savannah MLS, Classic MLS and Realtors of Greater Augusta as owners, executives told Inman
Six branding experts share their thoughts on Realogy's rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be
A week after announcing Realogy's rebrand as Anywhere, CEO Ryan Schneider shared his plan for beating Zillow at direct-to-consumer business on Thursday at Inman Connect Now
Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the company's trajectory
The move comes two months after @properties revealed it was acquiring Christie's International Real Estate, which did not have a presence in the area
Coldwell Banker was the most recognizable brand, with 91% of survey respondents correctly identifying the brokerage's logo. But which real estate brands are the least recognizable?
David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees
Independent broker-owners Vanessa Bergmark and Kofi Nartey, and Century 21 CMO Cara Whitley share the 5 steps to rebranding a brokerage
As Century 21 approaches its 50th anniversary this year, the company faces unique challenges when it comes to technology and brand relevance
EHomes broker-owner Jackie Soto shares how she successfully navigated a merger and rebrand that led to one of her best years ever in real estate