On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
by Inman | Feb 13
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
by Marian McPherson | Jan 28
The company settled on new branding imagery after about 6 months of beta testing in several different parts of the country
by Jim Dalrymple II | Sep 12
How do you update the iconic branding for the oldest residential real estate franchise in America? Slowly and steadily
by Jim Dalrymple II | Jun 21
The company will now survey consumers 3 times after working with agents and highlight agents who rate highly
by Jim Dalrymple II | Apr 2
Opinion
We’ll also take a look at The Broke Agent’s new book and the Redfin-RE/MAX alliance
by Byron Lazine | Mar 29
These tips will help you stay top-of-mind and generate more business with people you like working with
by Pat Hiban | Mar 27
The company's rebranding efforts will involve agent feedback, but at the end of the day, the new logo is here to stay
by Jim Dalrymple II | Mar 20
The new branding will roll out slowly over the next year as the company gets feedback from agents on the ground
by Jim Dalrymple II | Mar 18
Top-of-mind awareness is as critical as the nuts and bolts of a brand. These experts share how to balance your marketing spend for big results
by Inman | Feb 24
Opinion
Learn to bring your vision to life by trusting your authenticity and making sure your brand reflects it
by Becky Babcock | May 25
Opinion
Both franchisors scored big with their most recent moves, and it’s worth talking about them
by Robert Hahn | Mar 5
Overhaul led by CEO Nick Bailey is emblematic of the legacy franchisor's fight to stay relevant
by Gill South | Mar 1
Global Luxury program goes beyond a new name and logo
by Gill South | Apr 11