Douglas Elliman brings on industry marketing leader for rebrand
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Passerini joined after Stephanie Garbarini left the firm this week
by Lillian Dickerson Dec 17
The CEO of this big-box brand is 'hopeful' about real estate in 2026
REMAX Holdings CEO Erik Carlson reflected on the franchisor's growth in 2025 and offered predictions about 2026, which is primed to offer better affordability and sales
by Marian McPherson Dec 9
HomeSmart celebrates 25 years with new branding, messaging
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign reflects its commitment to 'simplicity and transparency'
by Marian McPherson Oct 14
Hoby Hanna
The hard part comes after the deal closes. Howard W. 'Hoby' Hanna tells you how to retain agents, reassure clients and lead through the uncertainty of a merger
by Howard W. Hanna Oct 1
A for-sale yard sign with Howard Hanna's new logo in front of a residential home
The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, Inman has learned
by Lillian Dickerson Sep 16
RE/MAX meets expectations in Q1 but forecasts turbulence ahead
Revenue fell to $74.5M, down from $78.3M a year earlier, marking the 11th-straight quarter of decline, according to financial results posted by RE/MAX Thursday after the markets closed
by Richelle Hammiel May 2
Time for a professional refresh? Here's where to start
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
by Nikki Beauchamp Mar 1
The Keyes Company rolls out brand refresh ahead of 100th anniversary
The rebranding effort, a collaboration with Tiny Wins, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service
by Richelle Hammiel Nov 19
Former California indie brokerage Lyon rebrands to Windermere
The Sacramento-based company will operate using the name 'Windermere Signature Properties' nearly 4 years after its acquisition. The firm boasts more than 700 agents, as well as 14 offices
by Jim Dalrymple II Nov 5
What's the buzz? North Carolina Regional MLS rebrands as Hive MLS
Along with a new name and logo, Hive MLS has set its sights on releasing new tools available to 18 MLS and Realtor Association members across North Carolina and Georgia, executives told Inman
by Marian McPherson Oct 17
Official's cofounder split: Alleged threats and a scramble to rebrand
As Nicole Oge and partners sought to start fresh, Tal and Oren Alexander allegedly threatened legal action if voted out of the firm, The Real Deal reported. The Alexanders deny the allegation
by Lillian Dickerson Aug 28
North Carolina MLS subscribers soar by 6K with Georgia expansion
North Carolina Regional MLS's subscriber count is now more than 19K after adding Savannah MLS, Classic MLS and Realtors of Greater Augusta as owners, executives told Inman
by Andrea V. Brambila Jul 16
Top Colorado Coldwell Banker team jumps to Keller Williams
The Luczak Group includes 15 agents and 5 staff members and was one of the top-ranked Coldwell Banker teams in its region. Founder of the team Greg Luczak serves as its president
by Jim Dalrymple II Nov 16
LucidPress rebrands, hoping to hit the Marq with new name
The very idea of a franchise is rooted in leveraging corporate-supplied marketing messages, and offices are under strict watch to ensure they're on track
by Craig C. Rowe Jul 27