Lofty promises faster, smarter marketing with Bloom release
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
by Craig C. Rowe Apr 18
From grind to flow: Why letting go is key to real estate success
Mindfulness isn't just a nice-to-do daily habit, coach Aaron Hendon writes. It's a performance tool used by some of the world's top-performing coaches and athletes
by Aaron Hendon Apr 3
Rascoff-backed AI app out of beta with $6.7M seed round
The AI assistant integrates calendars and CRM data to create a hands-off, always-on support entity to ensure communications, deal points, critical business processes are always up to date
by Craig C. Rowe Feb 25
OpenAI taps former Nextdoor CEO Sarah Friar as chief financial officer
Friar served as CFO at Square, sits on the board of Walmart and worked at McKinsey, Salesforce and Goldman Sachs. She was tapped alongside Kevin Weil, who will serve as chief product officer
by Ben Verde Jun 14
Big Tech loses its appetite for office space, adding to landlord woes
Tech firms such as Meta, Amazon, Salesforce, and Google are offloading office space and letting commercial leases expire
by Ben Verde Apr 16
Rocket Mortgage: Patented AI process cuts turn times by 25%
The Detroit-based lender unveiled 'Rocket Logic' on Tuesday, an AI-fueled platform that can glean insights from 10 petabytes of proprietary data and transcripts from 50M borrower calls each year
by Matt Carter Apr 10
Aidium Mortgage CRM lands $19M in Series A led by PeakSpan Capital
Founded as Daily AI, Boulder-based Aidium rebranded last year to better align brands it had acquired — Whiteboard CRM and Recruitable.ai — under a single umbrella
by Matt Carter Apr 2
Mortgage lenders use tech and local ties to grow national footprints
Atlanta-based direct mortgage lender Silverton Mortgage, a Snapdocs client, has added new branches in the Carolinas, Arkansas and Missouri over the past year
by Matt Carter Aug 19
5 tactics to convert referral leads like a Realogy 'Masters Cup' winner
The brokers from this year's winning Realogy teams, Dr. Susan Jenkins of Better Homes and Gardens Real Estate Native American Group and Nick Pasquini of Century 21 Redwood Realty, spoke with Inman about some of their secrets to success with converting referral leads
by Lillian Dickerson Apr 12
Ocrolus will help Blend automate mortgage doc processing
Initial focus will be on document automation for mortgage applications, with potential to extend into other business areas
by Matt Carter Nov 8
Rocket Mortgage partners with Salesforce to extend tech to lenders
Nation's biggest mortgage lender sees 'significant' market opportunity to provide its technology via Salesforce Financial Services Cloud
by Matt Carter Oct 29
What makes for a solid team? The right people and a strong culture
Finding the right people and building a culture based on shared values can help a team thrive, speakers at Connect Now said on Thursday
by Lillian Dickerson Feb 18
CRM giant Salesforce to acquire communication platform Slack for $27.7B
Slack is Salesforce's largest acquisition. Real estate agents should expect to see pitches on how to integrate the communication software
by Craig C. Rowe Dec 2
Email offers biggest returns for real estate marketing: Report
As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money
by Jim Dalrymple II Mar 18
Will voice-powered CRMs for real estate take off in 2020?
For voice to really push the industry, it needs to be in proptech, not consumer search. Salesforce already has voice-powered CRM features, so where are real estate's technology leaders?
by Craig C. Rowe Dec 31