3 essential summer must-dos for new luxury agents
With a sizzling-hot summer ahead, these tried-and-true strategies will help new luxury agents prepare for a successful selling season
by Santiago Arana Jul 20
4 ways to stage a home that won't fail to impress 
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
by Santiago Arana Jul 6
Get ready! 6 seller tasks that can increase a listing’s value
First impressions are everything. Make sure your listing has a lasting impact in images, during showings and when buyers roll up to the curb
by Santiago Arana May 25
3 ways to boost buyers' confidence in a hot seller's market
Although guiding homebuyers through a competitive market is a challenge, it's important to encourage them to be patient and trust the process. Here are a few ways to prepare your clients and help them stay ahead of the game
by Santiago Arana May 12
3 ways to harness the power of positive thinking in your business
Having the right mindset is vital for succeeding in this industry — especially in the midst of a topsy-turvy year for real estate. Here's how positive thinking can really make a real and dramatic impact on your business
by Santiago Arana Apr 29
4 fundamental skills agents need to brush up on right now
Are you practicing clear communication? Mastering the art of negotiation? No matter how many years you spend in the business, there are a few essential skills every agent should revisit and polish from time to time
by Santiago Arana Apr 20
Clear out the clutter! 3 ways to spring-clean your business
Every spring, we dive into the same tradition — clearing out the old and organizing the new. If you're ready to dust the cobwebs off your business and reorganize your work life for the better, here are a few tips to get you started
by Santiago Arana Apr 5
How to help homebuyers compete in 2021 
Guide clients through any feelings of discouragement, and help them navigate an informed, prepared search
by Santiago Arana Feb 23
Need a boost? 6 motivational books that'll inspire you
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
by Santiago Arana Feb 9
5 luxury kitchen design trends to look out for in 2021
As we continue to live and work through the pandemic, there is more focus than ever on the home kitchen. Here are the trends that will offer luxury homeowners an elevated experience
by Santiago Arana Jan 13
5 nifty apps and software to help you achieve more in 2021
As an agent, you spend a lot of your time out in the field — which is why you need to have the right set of tech tools in your arsenal at all times. Here are a few invaluable apps that will make your work life easier and more efficient
by Santiago Arana Dec 29
Sick of video calls? 3 strategies for fighting Zoom fatigue
Don’t let computer screen exhaustion ruin your productivity! Here are a few tips to help combat Zoom fatigue as we continue to navigate day-to-day business virtually
by Santiago Arana Dec 15
How to update your buyer’s checklist for 2021
The most important thing you can do for your clients, first and foremost, is to make health and safety a priority
by Santiago Arana Dec 7
Focus on what you’re best at to take your business to the next level
Santiago Arana and Dawn McKenna have come a long way since starting in real estate. They shared their pro tips for taking things to the next level with attendees at Connect Now
by Lillian Dickerson Nov 12
3 reasons your listing isn't selling — and how to fix them
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
by Santiago Arana Nov 9